Adventure Race
&
Endurance Coaching
💠Endurance
💠Nutrition
💠Strength
💠Sport Psychology
💠Race Strategey
Smarter - Faster - Stronger -
World Record
U.S. 50 Peaks World Record
"Nick's expert consultation enhanced my World Record success. His professional advice provided tangible, actionable strategies, covering everything from physical preparation and record strategy to nutrition and recovery techniques. He presented methods perfect for our 41 day effort, his guidance made all the difference"
Dave Ashley
World Record Holder
Park City, UT
2 x World Records
Florida Trail 1,100 miles FKT
Fastest Run Across Iceland
"My Florida Trail FKT wouldn't have been possible without Coach Nick. On Day 4, when I was struggling immensely and debating quitting, he flew in, immediately ran 5 miles with me in the middle of the night, quickly diagnosed an iron deficiency and strategy errors. Within 36 hours, he had me completely back on track to break the record. Nick's elite training plan, meticulous thoroughness, and unparalleled expertise were game-changers and ultimately saved my World Record."
Hunter Leininger
Ultra-Runner & World Record Holder
Holly Springs, GA
![IMG_5296[1].JPG](https://static.wixstatic.com/media/361792_2e42a72b588146db981a5ed833582126~mv2.jpg/v1/fill/w_356,h_475,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/361792_2e42a72b588146db981a5ed833582126~mv2.jpg)
200 Mile Finisher
Across Florida 200
"As a one year veteran of the Adventure Racing community, I was looking for a new epic adventure that would take me far outside my comfort zone. At age 51, while being very acrive, I never havd any formal run training and never ran a marathon. I went big and boldly signed up for a 200 miler. I consulted Nick with roughly 90 days left before race day, and he built a well customized and detailed training program to include physical endurance training and conditioning, mobility, vitamins & nutrition, sleep, mental wellbeing as well as post-race rest, recovery training, and support. I stuck to every detail of the program. On race day Nick served as my team's remote crew chief during the event. He mentored my crew on the ground with over 20 calls in three days. You guessed it! I successfully completed my first ultra marathon with a final of 210 miles traveled in 81 hours and a 19th place overall finish with a top third finish! If you’re willing to put in the work, Nick can make your unimaginable goals a reality."
Stewart Mills
Ultra-Runner & Adventure Racer
Auburn, AL
Gary Falls
74 Years Young
"Coach Nick is incredible! At 74, with two hip replacements and heart complications, I am becoming stronger and faster. His dedication and personalized approach to my training are truly remarkable. I enjoy our frequent calls and he has become a coach and friend. As an avid adventure racer and XTERRA competitor, I've seen significant improvements: swimming faster and feeling stronger. Nick's knowledge is phenomenal"
Gary Falls
Multisport Endurance Athlete
Tuscaloosa, AL
Services
Nick believes successful endurance coaching goes beyond just a training plan. He builds genuine, personal relationships with every athlete, deeply invested in their lives. He loves making a positive impact in other's lives. Nick stays connected and responsive with personal calls, video meetings, and texts, ensuring your training always aligns with your changing life and adapts as you evolve. There are no generic plans; only100% customized programming, meticulously crafted to fit your unique athletic history, lifestyle, and aspirations.
Everyone recieves everything Nick has to offer:
endurance, strength, nutrition, race strategy, and performance psychology coaching.
Nick's ultimate goal is to empower you to become your absolute best, providing expert guidance and unwavering support every step of your journey.
![IMG_5287[1]_edited_edited.jpg](https://static.wixstatic.com/media/361792_5156a41179e1486c8e6dd0ad7d2bdbe1~mv2.jpg/v1/fill/w_286,h_335,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_5287%5B1%5D_edited_edited.jpg)
Individual Coaching
6+ months
Long-Term Development
$250 mo.
![IMG_5297[1]_edited_edited.jpg](https://static.wixstatic.com/media/361792_53c19a2cacb346bc9b433c62a526d780~mv2.jpg/v1/crop/x_390,y_0,w_2196,h_2572/fill/w_286,h_335,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_5297%5B1%5D_edited_edited.jpg)
Team Coaching
6+ months
Individual Training Programs
with Group Calls
$225 mo. - 2 People
$215 mo. - 3 People
$200 mo. - 4 People
![IMG_5286[1].JPG](https://static.wixstatic.com/media/361792_3b6e0b66af764c129807debc2d1ca27e~mv2.jpg/v1/crop/x_264,y_0,w_983,h_1152/fill/w_286,h_335,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_5286%5B1%5D_JPG.jpg)
Consultations
Perfect for a Teams Looking for advice on race prep, training, nutrition, etc.
$100 / hour
![IMG_5298[1]_edited.jpg](https://static.wixstatic.com/media/361792_07f90fbc04614c9e80d1920abc6d272c~mv2.jpg/v1/crop/x_0,y_182,w_2076,h_2432/fill/w_286,h_335,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_5298%5B1%5D_edited.jpg)
Race Specific Coaching
5 months or less
ex: USARA Nationals;
Boston Marathon
$350 mo. - 1 Person
$300 mo. - 2 Person
$250 mo. - 3 Person
$225 mo. - 4 Person
"Training with Nick has been one of the best decisions of I've made in my running journey. In my late 40's, I ran a personal best marathon with a time of 2:55, and I felt stronger, faster, and more in control than ever before. Nick's coaching goes far behond just workouts. He helped me improve recovery, and stay focused and motivated throughout the process. He's incrediblely knowledgeable, but also personable, supportive, and genuinely invested in your goals. Working with Nick not only made me a better runner, it made the entire experience more rewarding and enjoyable."
Lior Keet
Marathon Runner
Cherry Hill, NJ
"Nick has played a crucial role in my adventure racing journey. Under his guidance, my performance in 12-24 hour races has shown remarkable improvement, consistently finishing in the top 20 percent overall. His science-based approach to fitness and customized training routines, combined with his wealth of experience as an adventure racer, has not only enhanced my endurance but also refined our race strategy. Nick's meticulous attention to injury prevention techniques and detailed training logs ensures every aspect of my preparation is finely tuned. His unwavering support and effective communication both on and off the trail create a coaching experience that is not only professional but also deeply personalized. I highly recommend Nick to anyone striving to achieve their adventure racing goals."
Patrick Truxes
Adventure Racer
Team OA Support
Alexandria, VA
"I have been working with Nick for three years now. He is truly an expert and constantly adapts to my busy lifestyle, surgeries, and changing goals. I have guest featured Coach Nick multiple times on my podcast and I am always blown away by his expertise and communication style. Coming from a long backgrounf of coaching traithletes myself, I can attest that Nick's coaching methodologies and style are terrific. I can literally call him when I pumped-up after crushing a long training day in the mountauins and he not only picks-up but is genuinely excited"
Doug Silk
ARDotWatch PodcastAR
Adventure Racer
Stafford, VA
Nick Hurff MS, CSCS
![IMG_5302[1]_edited.jpg](https://static.wixstatic.com/media/361792_9f348e0c054d44c6817e6d85543e5858~mv2.jpg/v1/fill/w_453,h_301,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_5302%5B1%5D_edited.jpg)
![IMG_5285[1]_edited.jpg](https://static.wixstatic.com/media/361792_569a63d9596244afb9b3259b2b9893d2~mv2.jpg/v1/fill/w_453,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_5285%5B1%5D_edited.jpg)
Unlock Your Full Potential
Constantly exploring human potential, Nick Hurff's expertise drives exceptional results. Nick is passionate and dedicated to coaching athletes. Years of experience have taught Nick that individualized support & personal attention are paramount to unlocking true potential.
Nick develops close relationships with his athletes. Frequent phone calls, texts, and communication ensure your program adapts to your changing demands.
His programming is always 100% custom-tailored to the specific needs, background, lifestyle, and goals of each athlete.
Client Results
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3 x World Records
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12 x NCAA All-Americans
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5 x Sub-3 Hour Marathons
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4 x First Marathon
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5 x zero to 12 Hour Adventure Race
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8 x first time 24+ Hour Adventure Race
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3 x 100 Milers
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6 x Weight Loss over 30lbs
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21 x USARA Nationals & ARWS World Championship Competitors
Experience
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Professional Coaching - 9 Years
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Graduate Professor - 4 Years
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34 NCAA & Intercollegiate Teams Coached
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1,200+ Athletes Coached
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M.S. Exercise Science
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CSCS, NSCA Certified
* Top Strength & Conditioning Certification in North America
* Required for U.S. Olypmic Strength & Conditioning Coaches
Specialties
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Endurance & Ultra-Endurance Training
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Applied Sports Nutrition
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Injured Athlete Return to Play
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Advanced Human Performance Strategies
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Menstrual Cycle Programming
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Coaching Across the Life Cycle
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Strength Integration for Endurance
"I cannot say enough good things about Nick. I have been working with him for a while now, and he’s unlocked amazing results. His attention to my goals as well as my physical and mental potential and limitations helped develop a training plan that fit my skill level. He developed improvements in my performance (strength, speed, and endurance) and skills within the first month of training. When injuries and surgery threaten training, Nick altered my plan, allowing me to work and race around my
injuries. This allowed me to continue building, and when the opportunity was right, incorporated working to develop my injured areas, shortening my physical therapy time. Nick also took the time to coach me, providing strategies and motivation as well as asking questions that helped to analyze my performance and the event(s) and provided pivotal feedback that assisted in altering and improving training, strategies, and goals.
Thank you Nick for your support and genuine kindness.
Wilo Nater
Team Onxy
Adventure Racer
Charlotte, NC
Podcasts Featuring Nick Hurff
Expertise - Passion - Adventure
Regularly featured on leading adventure race podcasts, Nick shares his racing experiences & performance insights with listeners from across the globe. Tune in to the episode recordings below to learn ways you can elevate your performance to reach the next-level.
Host of ART:
The Adventuring Racing
Training Podcast
Ready to level up your adventure racing? The Adventure Racing Training Podcast is your essential resource for the sport. We go beyond the basics, diving into race strategies, training methods, and the mindset required to navigate the toughest courses with engaging conversations with experts from multiple fields.
Join professional coaches Nick Hurff and Jason Magness, who have both coached athletes from beginners to World Record-holding professionals. Join us! Gain insights to better perform for your next adventure and deep-dive into the science and implementation of adventure race training.
The Dark Zone:
An Adventuring Racing Podcast
Dark Zone 93: Nick Hurff – Adventure Racer, Coach, Race Director, and Sports Performance Expert
The thisABILITY Adventures Podcast
Busted Ankle, Big Plans: Recovery Coaching with Nick Hurff
ARDotWatch
AR101 - June 2025
Nick Contributes towards the end of this episode on the performance benfits of heat training and sauna for altitude acclimitization and endurance.
The thisABILITY Adventures Podcast
The Race Ramble: The MAGNIficent - ARWS New Zealand
ARDotWatch
Expedition Alaska Update - 2024
Nick explains the glacier situation while he was the Saftey Team Leader for the Exepdition Race. On the call with us is also Jason Magness from Bend Racing.
Stay Winning Podcast
Episode 9: Mental Endurance with Nick Hurff
Jon Mayo Podcast
Resilience and Growth in the Face of Adversity: Nick Hurff-Episode 68
"Nick helped me prepare for my first marathon. I had two months to prep for it and his weekly plans for me were perfectly structured to fit my needs. Before creating my running plan he checked with me in advance about any previous injuries I had, what my strength and weaknesses were with running, and got to know me and my goals for the marathon. We had weekly check ins to ensure I was progressing and if any adjustments were needed, those were reflected in the following weeks plan. He helped me not only complete my marathon, but even accelerated my recovery. I was prepared and confident going into my race. Hiring coach Nick was definitely a great decision and I would recommend him to anyone looking to be a better endurance runner.
Smantha Wheeler
First Marathon
East Texas
"Nick has been instrumental to my successful completion of multiple 100+ mile races in ultra running, cycling, and mountain bike racing. Working in special operations for years, I've rarely had a steady schedule nor routine. Nick always adapts my programming to adjust with my rapidly changing and dynamic lifestyle. He keeps me fit, ready, & sharp to tackle anything. He is great at keeping my perspective dialed-in and advising me when I get ahead of myself trying to do everything. I worked with Nick both in military operations and now personally as athlete-coach. I value his dedication and attention to detail."
Steve D.
Special Operations
Hybrid Athlete, Ultra Marathons, Centuries
USA
